Every blog has a blog value proposition embedded within it.
I’m not talking about posting your value proposition, but nevertheless it makes sense to create a Word document and define your value proposition.
Another type of value proposition is a USP – Unique Selling Proposition.
When you define both terms, you get clear on what your blog brings to the market.
As a result, your blog becomes more readable, and better connected to your readership.
Can You Explain Better What A Blog Value Proposition Is?
A value proposition is a statement, usually a paragraph in length, that defines the value your blog brings to the market.
For most bloggers, it’s a change in mindset because when you write a value proposition, you get clear on why you are blogging, and what value you intend to bring to your readers.
A value proposition is carefully written to articulate the value your blog has, and the value your blog has for your readers.
When you have a value proposition clearly defined, you will know how to write your posts to gain the biggest edge for your readership.
What’s The Difference Between A Blog Value Proposition And A USP?
The difference between a value proposition and a USP is the first is about Value, while the second – USP – hones in more on what you are selling and why you should bring it to the market.
With a USP, you’ll hear things like “lowest-cost product” or “best quality offering”, etc.
What differentiates the two is that a blog value proposition is about Value, and a USP is about Selling.
You should always know who you are selling and writing to.
Read more about how to define your blog audience.
For blogs, a value proposition is usually sufficient because blogging is more about content than selling.
If you are not sure what to write about, you can always choose the blog niche of “you”.
When you become more experienced as a blogger, you might start releasing an online course, and that’s sales.
So, when you start selling, a USP makes good business sense.
Define Your Blog’s Value Proposition
Define your blog value proposition based on the value that your readership will gain from reading on your blog.
For some of you, the blog value proposition is that the blog has a lot of entertainment value.
Many of you will be more honed in and will focus on offering the best content about X, Y, or Z – blogging, for example.
Understanding what makes your blog different from the competition is called blog differentiation.
Deciding what your blog will be about is called choosing your blog niche.
Learn about the many benefits of a focused blog niche.
Blogging about blogging is meta, and that’s good for the internet.
So, as you get your blog off the ground and gain readers, you will want to write about blogging.
I recommend the “How To Start A Blog” article, as that makes plenty of money.
To stay with the point, defining your blog value proposition is as easy as writing a paragraph explaining how your blog is different from the competition, and what you and your blog bring to the table for your readers.
Ready To Start A Blog Today?
If you are ready to start your blog today, then the first step is often signing up for web hosting.
Web hosting is where your website files are stored.
Inexpensive web hosting costs $3-$5 a month.
More pricey web hosting costs $20-$35 a month or more.
If you are a budget-conscious blogger-to-be, then try BlueHost for $3 a month.
We used BlueHost for many years, and really appreciated their ease of use, consistency, and tech support that answered all our questions.
If you are a more affluent blogger, then try WP Engine for $25 a month.
We here with Quick Blog Profit use WP Engine to power this blog, and we are very happy with the results.
We think you will like it too.
To sum it all up, a value proposition is a statement by you and your company about what makes your blog unique, different, and how it offers value to your readership.
Similar to a value proposition is the unique selling proposition – USP.
When you are selling things on your blog, you will want to take the moment and write a paragraph long USP that articulates why you are selling your goods and services, and what makes you different from the competition.
Value propositions are great for blogs, and USPs are great for sales-driven websites and blogs.
Define your value proposition with a Word document, and you will get clear on how to navigate your blog moving forward.
It’s a necessary first step on the path to being a successful and profitable blogger.
Thank you for reading, and check out some related blog posts!
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