Identifying your blog audience is a critical first step in establishing a successful blog.
Some people want to blog for profit, and others want to blog for personal reasons.
Either way, every successful blog has a blog audience that matches the content these bloggers create.
In business, and especially in the field of marketing, there is a topic called “product market fit”.
You want your product to match your market.
Your market is all the people that are going to buy from you.
With blogging, it’s all about “blog market fit”.
Your blog is your product, and the market is your readership, otherwise known as your blog audience.
If you want to be a successful and profitable blogger, then you will need to identify your blog audience.
Examples Of A Blog Audience
If you want an example of a blog audience, then think about a fitness blogger.
Their audience is going to young men, and mostly Millennials.
If you are writing a sports blog, then your audience is going to be sports fanatics.
If you have a photography blog, then your audience is going to be photographers and photography lovers.
There are certain demographic markers to keep in mind with your blog audience as well.
So take a moment and start a new Word document about who you want your blog audience to be.
You’ll want to identify some demographic markers, such as age range, gender, and disposable income.
You’ll also want to get clear about what groups these people involve themselves with.
Are they into fitness? Sports? Photography?
All of the above?
When you get clear about your blog audience, then building your blog becomes easier as you know who you’re writing to.
As you define your blog audience, be sure to differentiate your blog from competition – you can identify competitor blogs, and study them to see what their audience is, too.
Why Do I Need To Define My Blog Audience?
You should define your blog audience because you will write better content when you know who you are writing to.
Many published authors only write their book for one specific person to read.
That person is their audience.
And they know that tens of thousands of readers will be happy to read it, even though their audience is only one person.
Your blog can have an audience that’s either one person, or it could be a group.
The clearer you are about your blog audience, the better your content will be when written to that audience.
You will also want to define your blog’s value proposition.
Some people sit and write and never think about their audience.
The pro bloggers all know who they are writing to.
Defining your blog audience is as simple as establishing some core demographics.
For more reading on this, check out an article on buyer personas – it’s a great exercise that you can use to get clear on your blog audience.
Ready To Start Your Blog Now?
If you are ready to start your blog now, then you will most certainly need to sign up for web hosting and buy a domain name.
Here are the options we recommend for web hosting:
With BlueHost, you get a domain name for free.
Quick Blog Profit uses WP Engine for our WordPress web hosting, and we love it!
It’s easy to set up your site, and get started blogging in no time.
When you are writing a blog, you are going to want to establish blog market fit.
You’ll want to get clear on your market, otherwise known as your audience.
If you end up making money from blogging, then your audience really becomes a market that sends you hundreds or thousands of dollars every month!
An example of a blog audience is women interested in fitness.
That would be beautiful for fitness bloggers.
Another example of a blog audience is men interested in sports.
That would be best for sports bloggers.
Your blog audience can be one sentence, but it’s best to refine this with a 1 page Word document.
Thank you for reading, and please check out some related posts!
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