Establishing blog differentiation is a troublesome test for many of us, especially with so many bloggers out there writing about – you guessed it – blogging.
With so many thousands of people writing articles such as “How To Start A Blog”, or “Blogging for Beginners”, it’s clear that these articles make some profit for their readers.
So, how do you navigate the troublesome waters of the internet, to say – “hey, I’m different! Try my blog instead!”
The answer is blog differentiation.
With blog differentiation, you do real work to identify what makes your blog different, and how your blog has value that no one else has.
Let’s take a more in-depth look into blog differentiation, and see how your blog can make it to the top of Google for the keywords that matter.
Can You Explain Differentiation, In General?
If you want to understand blog differentiation, then you are going to want to understand differentiation in general.
There are many ways to differentiate.
A great example is looking at Apple vs Microsoft, and comparing how they’re different.
First, Apple has a unique brand unlike any other.
Second, Apple differentiates based on its brand, as well as based on its marketing and advertising.
Next, Microsoft differentiates with innovative products that we haven’t seen before anywhere else.
Microsoft did product differentiation, coming up with a tablet that was a laptop, and a phone that folds in two.
Then, Apple differentiated on price, coming out with a premium laptop and desktop.
And, Apple differentiated by having a unique relationship to the customer.
When you understand how businesses and blogs look at blog value proposition and USP, then you will see clearly how to do differentiation.
Types of Blog Differentiation To Think About
- Unique Product and Services
- Unique Marketing and Advertising
- The Best Brand
- Unique Relationship To The Customer
- Unique Price
There are many ways to differentiate in business.
First, you can come up with innovative products.
Next, you can change up your marketing strategy with new looks.
Build a brand that stands the test of time, and owns a corner of the market.
You can establish a different relationship to your customer or blog readership.
You can charge prices differently.
Interestingly, you can target specific blog audiences, who have different motivations and sizes.
Blog Differentiation: How To Do It Right
With blog differentiation, you can start to see the moving parts that you can differentiate with.
You can differentiate based on:
- Unique blog content
- Unique website design
- Interesting social media marketing of your blog content
- Winnable SEO strategies
- Unique blog linking strategies
- Unique blog niche – try the blog niche of “you”
- And more
If you want to differentiate your blog from the crowd of bloggers, think about ways to make your website and blog look beautiful and unique.
You want to give your reader an excellent experience that has them think and feel that this blog is unique.
Said succinctly, blog differentiation is about delivering a message in a way that stands out.
Now You Can Start Your Own Blog.
Blogging for a living is a fun and exciting career.
It all starts with signing up for web hosting.
Web hosting is where you install WordPress and start blogging.
It’s generally very inexpensive.
BlueHost starts for $3 a month.
It’s a little nicer.
However, we used to use BlueHost and like it a lot.
To establish blog differentiation, there are many things to do.
You can write unique content.
You can have a fancy web design, or go minimal.
Use social media to promote your posts.
Get creative with SEO.
It’s similar to Microsoft vs Apple.
Those two companies offer similar products, but they differentiate from each other and the remainder of the competition.
Because of that, both are rich companies.
Differentiate based on product, price, promotion, and place (The 4 P’s of Marketing).
Differentiate based on your brand and your relationship to your readers.
When you establish blog differentiation, you will be a unique brand on the internet that allows for you to earn plenty of profit, and let your voice be heard, even if you’re writing yet another blog post on “how to start a blog”.
Thank you for reading, and check out our related articles!
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