In this article, we’re going to talk about how to do on-page optimization for SEO.
On-page optimization is the SEO that you do with respect to your own blog or site.
Semrush has a great article for on-page optimization that we like.
Especially, the majority of on-page optimization happens within each blog post.
We already covered the difference between on-page and off-page SEO.
Now, we’re going to look at on-page optimization, and overview all the ways we can do this to benefit our SEO.
Choose #1 and #2 Keywords
The first thing you do with on-site optimization is you choose your main keywords for each article.
Generally, you choose 1 or 2 keywords to optimize your article.
This is part of your keyword research.
When you choose your keywords, there are many things to do with your article to get the optimization done.
We’ll talk about those things later in the post.
For now, focus on choosing keywords, and then write your original content for those keywords.
It’s important that you write for people as much as you write for search engines.
Add Keywords to Title, Meta Description, and URL
Now that you’ve chosen your top keywords, be sure to add at least one keyword to your blog post title.
After you’ve done that, you’ll want to add a keyword to the meta description.
The meta description is the text you read in the search engines about the blog post, and you have control over what that says.
All you do is edit the meta description to include your #1 and #2 keywords, and you’ll improve your SEO.
Third, you add the keyword to the blog post URL, and you’re in business.
Add Keyword into Content at Regular Intervals
The next task is to add your #1 and #2 keywords into your content at regular intervals.
That means your article isn’t top heavy or bottom heavy with keywords.
Rather, the keywords are to be interspersed within your article, for every section of the post.
If the keywords are mentioned throughout the blog post, and don’t change the understanding of the reader too much, you’ll be in good shape.
Add Internal Links and External Links
The next step is to add internal links and external links to your blog post.
Internal linking is a key SEO factor in getting sites and blogs ranked on Google in a big way.
Read more about how to build backlinks.
What we’re talking about with internal linking is when you link to other blog posts within your site, and you also – have other blog posts link back to you.
Each time you do this, you build an internal backlink.
And these mean a great deal for SEO.
Also, you’ll want some external links, too.
The internet is an economy, and you’ll want to support this economy by linking to other websites as well.
This is good practice as you’re giving away a couple backlinks, and when you do this, you might get more in return later.
Add Images with Alt Tags
Finally, every good blog post has images throughout the post.
Images are key to your understanding of a post, and they can help for SEO as well.
With SEO, you always want to add 1-2 images to each post.
Then, change the alt tag for the images to reflect your #1 and #2 keywords.
When you do this, you are causing your blog post to get ranked in Google.
Now you should be well on your way to knowing how to do on-page optimization for SEO.
We talked about choosing your #1 and #2 keywords.
Then, we mentioned the importance of adding keywords to your title, meta description, and URL.
Next, we talked about placing your keywords in regular intervals.
We then spoke about adding internal linking and external links.
Finally, we talked about adding images with alt tags.
If you want help with your on-page optimization, then you should get the All-in-One SEO Pro plugin, starting at $99.
If you really want to become an expert at SEO, then get the 7-day free trial to Serpstat.