In the game of SEO, how to build backlinks has become ever so important.
Building backlinks is the key to a strong SEO strategy, as important as keyword research.
Backlinks are one of the biggest and most powerful metrics for SEO success.
Sites with many backlinks tend to rank higher on Google.
On the other hand, sites with fewer backlinks have trouble ranking for search keywords.
If you want to make money blogging, you will want to incorporate these backlink tactics into your SEO strategy.
Linkable Assets: Writing Excellent Content
The first way to build backlinks is with Linkable Assets – in other words, writing excellent content.
The most powerful way to build hundreds or even thousands of backlinks per go is by writing excellent content – content so excellent that your readers link to your content from their websites.
SEO site Backlinko talks about this strategy often.
Backlinko authored an article entitled Tik Tok Statistics, and he got more than 1,000 backlinks from people linking to his blog post.
So, how do you do this?
Well, it is all about writing excellent content with relevance to search queries.
You will want to write content that people will refer to and link to when they read it.
In addition to people linking to your content, some of you will see success by having journalists link to your content, as well.
In sum, when you write excellent content, your readers will link to your articles, and that causes an instant backlink.
Read more on how to get an article ranked on Google.
Broken Link Building
Second, broken link building is another powerful SEO strategy.
Then, you can check and see how many people were linking to this broken link.
Next, what you do is you reach out to the web owner of each linking property, and you tell them that in the article ABC they linked to a broken link.
Now, you author a new article, that is remarkably like the topic of the broken link, and you place it on your blog.
You then tell the web owner in your email that you have written a thorough, comprehensive article on the topic, and they can link to you instead!
That is excellent SEO.
Backlink building is an example of off-site SEO.
Third, blog commenting can be a valuable way to build backlinks, though it does take its time.
The way to do this is by finding blog posts, and after reading the article, you scroll to the bottom of the article and leave a comment with your name, email address, and blog URL.
When the comment is approved, the message counts as a backlink.
Some people question whether these backlinks have as much SEO value as backlinks placed in the text of an article.
However, we find that your backlink profile is accentuated by blog comments as backlinks.
One way to do this is by searching for “blogs about travel,” or “blogs about personal finance.”
Then, you find roundup articles that link to dozens of articles.
You go through those articles, leaving comments with URLs attached, and that counts for backlinks very nicely.
Additionally, you can also find a “list of income reports” and then go through all the income reports, leaving comments.
This is an excellent strategy for backlinks, as well as gaining knowledge regarding how to make money blogging and monetizing your blog.
Fourth, we have guest posting as the next link building strategy.
We find that a blog outreach strategy to blogs and websites that allow guest posting goes a long way.
You can do a Google search for “submit a guest post travel” to find all sorts of blogs that allow you to post on their travel blogs.
Some sites have really refined this process.
One such site is called Adsy.
With Adsy, you have a database filled with blogs letting you guest post on their website.
The only catch – it costs $15 to submit your blog post.
For $15, you author a 500-word article, you include your links back to your blog, and it gets posted very quickly.
If you have some SEO budget, you will be incredibly happy with Adsy, and you can earn high quality backlinks along the way.
Fifth, the next best backlink strategy is to send a press release.
It is one thing to write a press release and post it to your website.
It is another thing to go with a company called Newswire, which lets you post your press release to hundreds of sites for $299, or thousands of sites for $599.
Imagine, for $600 you get thousands of backlinks to your website, all from reputable sources!
Thus, press releases are an excellent link building strategy.
And you do not need to worry about the same content posted repeatedly because the nature of press releases is syndicating your content to hundreds or thousands of sites, with your URL included.
Resource Page Link Building
Sixth, we have resource page link building.
The idea is that websites and blogs have resource pages filled with links to reputable sources.
When you find a resource page relevant to your topic, then you can reach out to the web owner of the website with the resource page and ask them to add your website as a resource.
Now, your site is linked on the resource page, and that counts as a backlink.
Help A Reporter Out (HARO)
Seventh, we have the Help A Reporter Out strategy for link building.
There is an interesting service for journalists called Help A Reporter Out.
It is a daily email filled with requests for stories, requests for information, and requests for expertise.
If your website fits the criteria, you can submit your story and link to the reporter and earn a backlink from a published article.
Link Gap Analysis
Eighth, we have the link gap analysis strategy for backlinking.
The idea is that you have direct competitors for your blog.
Some of these competitors have backlinks that you do not have.
With Semrush, you can identify the backlinks of your competitors, and compare that to your own backlink profile.
You can also do this with Serpstat, which costs half as much and works about as well.
If you are missing some backlinks, then you can then contact the web owners of the sites giving backlinks to your competition and ask for a backlink.
Many companies are looking for testimonials on their products, and they are willing to link to you in their testimonials.
This is a lesser-used backlink strategy, but if offered an opportunity to give a testimonial, be sure to include a link to your blog or website in your testimonial!
Business Partner Links
Many bloggers, while authoring their articles, leave links for products and services as recommendations.
For example, if there is a blog about email marketing, then we might leave a backlink for ConvertKit.
What you can do is send your blog post or article to ConvertKit, and then ask them for a backlink to your article later.
Chamber of Commerce Backlinks
It is a commonly accepted practice to join your local Chamber of Commerce, to network with like-minded professionals, and be a part of a bigger community.
Generally, most Chambers of Commerce have a website where they list all the members in a directory.
When you join your Chamber of Commerce, see to it that their directory includes your company URL, for a backlink.
Listicle Link Building
If you are thorough about your link building, you will also want to include this listicle link building strategy.
What you do is identify listicles – blog posts in list form – that have listed your competitors on the listicle.
Then, you contact the web owner of the site with the listicle, and you ask them politely to add your company name and URL to the listicle.
This takes time to get many backlinks but has proven to work.
Social Media Pages
You can create social media profiles and add your URL to the profile for a backlink.
In addition, any time you post a link to a Social Media page, it counts as a backlink.
These do get crawled by the formidable and most excellent Google search crawler.
Many SEOs eschew social media.
However, if you use social media on a regular basis, you can augment your social media practices by posting your blog posts as links.
These links do not have the same SEO value as a traditional backlink, but still give SEO value.
This creates backlinks that give SEO value to your blog or website.
Finally, you can gain backlinks by creating website profiles.
A perfect example is WordPress.org.
When you sign up for WordPress.org, it creates a profile page.
When you go to that profile page, you can leave your URL in the profile, and this creates a backlink.
It is a wonderful way to build your backlink profile, as you create your accounts online, and then leave your URL when it is available.
This article is a comprehensive blog post on how to build backlinks and optimize a blog for SEO.
We covered 14 techniques for building backlinks, starting with the most important and high value:
When you write excellent content that people can link to, then that causes backlinks more than any other strategy.
It is all about getting excellent content in front of your readers and having them linked to that article.
In sum, here are the 14 strategies:
- Linkable Assets: Writing Excellent Content
- Broken Link Building
- Blog Commenting
- Guest Posting
- Press Releases
- Resource Pages
- Help A Reporter Out (HARO)
- Link Gap Analysis
- Business Partner Links
- Chamber of Commerce
- Listicle Link Building
- Social Profiles
- Online Profiles
We relied heavily on Semrush research to get this article to you.
Do not forget, Semrush has a 7-day free trial, and then it goes to $230 a month.
If you want to save some money, a competitor we like is called Serpstat.
Serpstat also features a 7-day free trial, and then goes to $119 a month.
So, Serpstat saves you 50%.
It is premium SEO software, and it gets the job done more than any other SEO tool on the market.