On-Site vs Off-Site SEO: What’s The Difference

The difference between on-site and off-site SEO is important to know, so that you can optimize your blog and posts for SEO and get ranked on Google.

On-site SEO comprises the changes to your blog and blog posts that you make to cause search engine rankings.

On the other hand, off-site SEO consists of the work you do on other sites to cause rankings for your site – usually backlinks.

If you want to be excellent at SEO, you will want to be proficient at both on-site and off-site SEO.

What Is SEO, In General?

In general, SEO is everything that you do to get your blog ranked on Google for your homepage and for your articles.

With SEO, there is much work to be done to cause rankings.

Some work is conceptual – for example, keyword research.

With keyword research, you identify the keywords for which you want to write content.

Then, you write the content with an eye for search engine rankings as much as for excellent content that is enjoyed by your readers.

What Is the Basic Difference Between On-Site SEO and Off-Site SEO?

The basic difference between on-site and off-site SEO is self-explanatory.

On-site SEO features changes that you make to your site to earn more search engine rankings.

On the other hand, off-site SEO features the work you do on other sites, involving guest posting, backlink building, and more – to cause rankings for your site.

The difference is that you do SEO work either on your own site or on other sites.

On-Site SEO Includes Page Optimization

One of the best things you can do for on-site optimization is something we call page optimization.

With page optimization, also known as post optimization, you work with an SEO tool to improve your rankings by making changes to your own site.

The best tool for this is surely All-in-One SEO Pro, a WordPress plugin for $99 a year.

With All-in-One SEO Pro, you first author your article.

Then, you input your keywords in the tool.

Next, AIO SEO gives you all types of recommendations for page/post optimization.

Things such as inserting the keyword in the title, meta description, and alt tags.

Or adding internal linking and external linking.

The point here is all these changes happen to your blog post, and on your site.

Off-Site SEO Includes Backlink Building

One of the biggest things you can do for off-site SEO is backlink building.

Follow our tutorial on how to build a backlink.

For backlink building, you can do things like write content to replace other sites’ broken links.

You can also leave blog comments.

You can even write guest posts on other blogs, with a link back to your own blog.

Backlink building is fun and time-consuming and is usually done off-site.

Off-Site SEO Includes Keyword Research

Another feature of off-site SEO could surely be keyword research.

Keyword research is a necessary step for every person doing SEO.

With keyword research, you identify valuable keywords that you could create content for.

You also can search to find which keywords could result in backlinks for your blog.

If you want to do keyword research right, you will need an SEO tool.

The SEO tool we recommend the most is Semrush.

Semrush is an excellent tool.

It features site analysis, keyword analysis, and backlink analysis.

There is a 7-day free trial to Semrush, and then the cost goes to $230 a month.

Summary

The difference between on-site SEO and off-site SEO is simple.

One is done on your page, and the other is done on other people’s pages.

First, we covered what SEO is, in general:

Getting your content ranked #1 on Google’s search engine.

Second, we described the difference between on-site and off-site SEO as where SEO happens – either on your site or someone else’s site.

Third, we talked about page/post optimization.

Fourth, we spoke about building backlinks.

Fifth, we talked about keyword research.

Now, you can get your hands on the SEO tools that help you do your best.

Get All-in-One SEO Pro for $99 a year.

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