Social media and SEO are vastly different aspects of digital marketing.
To be sure, both have a lot of marketing value, and both help each other.
In other words, social media has SEO value.
And SEO has social media value.
If you are a profitable blogger, then you are surely doing SEO for your blog to build readership, add traffic, and earn bigger revenues.
If you are a beginner blogger, you do not think that social media has SEO value.
However, Google SEO expert Matt Cutts previously stipulated that social media does offer a social signal in the Google algorithm.
He has since retracted the statement.
This means the area is a shade of grey.
This article is of the opinion that social media does have SEO value.
Let us explore further.
Social Media Gets More Readers and Traffic to Your Site
Social media has always been good for people to get more traffic to their profitable blogs.
When people share blog posts on social media, they get engaged and re-shared.
This engagement causes an enormous difference in traffic.
The difference is, this is not search traffic but social media traffic.
Either way, we can agree that traffic is good for your profitable blog.
If social media is getting your blog more traffic, then it is good for the SEO of your site.
That is because traffic is an SEO signal.
Social Media Pages Get Ranked for Search Terms
Another way that social media confers SEO value to your profitable blog is with getting ranked for profitable search terms.
Social media pages, whether Facebook or Pinterest, can be of incredible SEO value.
The logic is that when you want to rank a search term – and especially when the search term is in the name of your company – your social media pages get ranked as much as your profitable blog.
So, when someone searches for your profitable blog, they will find your blog as well as your social media profiles.
Some local companies entirely own the first page of a search term because their social media shows up as much as their blog and blog posts.
So, social media sites get ranked for search terms, conferring SEO value to your profitable blog.
Backlinks Are About Linkable Assets, That You Can Find Through Social Media
As we have noted in the blog post about building backlinks, the #1 way to build a backlink is by writing quality content that people link to – otherwise known as Linkable Assets.
When you write a linkable asset, you know it.
It is a high value piece of content.
Now, the link to social media is that linkable assets are often shared widely on social media.
So, people will find your linkable assets from social media.
Then, people will share your linkable assets on their website, all because the reader found you on social media.
If you are writing linkable assets, be sure to share them on social media.
You may find many more readers, build more traffic, and experience more reader engagement.
Additionally, you will also find that you get more backlinks, too.
Social Media Has SEO Value, But Backlinks from Social Media Do Not Directly
So, as we speak about how social media has value for SEO, the key is always backlinks.
As we wrote above, backlinks are links to Linkable Assets that people post online.
If people link to you from social media, then the backlink does not necessarily have direct SEO value with Google.
However, Bing search engine shows that articles with more social shares do rank higher.
In general, when people discover a Linkable Asset on social media, and then share it on their blog, then that will confer direct SEO value.
Links from blogs are the point to SEO.
So, a profitable blog both links to other blog posts, and gets backlinks from Linkable Assets.
Serpstat, An SEO Tool, Helps with Social Media and SEO
One of our favorite SEO tools is Serpstat.
Serpstat lets you do incredible things for SEO.
You can plan your blog content, learn about monthly search statistics, and they feature a content assistant that is valuable, too.
The Keyword Tool offers excellent keyword research.
Backlink analysis lets you see your backlink profile and offers ways to improve it.
A 7-day free trial of Serpstat is available, and then goes to $125 a month.
As we have now covered, we can see that social media does have SEO value.
First, there’s SEO value in sharing blog content.
Second, there’s SEO value to the traffic increases you will see when you do social media.
Third, there’s SEO value in sharing Linkable Assets, and then having those assets shared on blogs.
Next, your social media profiles can get ranked.
Finally, we recommend Serpstat for help with your SEO.
Serpstat has a 7-day free trial, before going to up to $125 a month.