It is one thing to write a blog post, but it is another thing entirely to write a blog post that gets ranked on Google.
If you want to get ranked on Google, you will want to create what Semrush calls a Linkable Asset.
A Linkable Asset is a piece of content that serves as an asset that people will want to link to.
The more people link to your article, the better chance it is going to have of getting ranked on Google.
There are a few things to keep in mind when you write a blog post.
We have outlined them here.
- Outline and prepare your article
- Write Excellent Content
- Link To Sources and Resources
- Have Other Articles on Your Blog Link to Your Blog Post
- Include Images with Alt Tags
- Include The Blog Post on Your Resources Page
- Build Backlinks for Your Blog Post After You Publish
Now that you have read the blueprint for how to write a blog post ranked on Google, let us explore these 7 themes in greater detail, and see if we can get your blog post ranked on Google.
First Things First: Outline And Prepare To Write A Blog Post
First, we encourage you to outline your article before you write it.
As you do this, think about your success.
Think about the future of your blog, and how many readers it will have.
Keep in mind that, if you achieve success, then you will have readers visiting your articles, even articles from years ago.
Therefore, take your time and do the best job you can do.
Next, outline your article with respect to the subheadings that will form the body of your article.
Think about everything you want to include in your article and be thorough.
You can add more as you write, that is not a problem.
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Getting Ranked on Google: Write Excellent Content When You Write A Blog Post
We mentioned previously the concept of having a Linkable Asset.
The way we think of it with Quick Blog Profit is to “write excellent content.”
If you are “writing excellent content,” then your prerogative is to write content that your readers will link to when they go back to their blog.
So, you are writing for bloggers, who have blogs and have ways to link to you so they can share your content widely on social media.
If you want to write excellent content, think about being a resource with each article and blog post.
Be sure to be thorough with your writing and give your reader the tools they will need to be successful.
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Being Resourceful: Link To Sources and Resources
If you want to get your blog post ranked on Google, you will need to be resourceful.
What we are really saying is that it is about sources and resources.
First, you will want to add sources throughout your document.
Second, what you will be linking to are resource articles that you found helpful in crafting your blog post.
The more you add resources into your article, and statistics, too – the more you get ranked on Google for your blog post.
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Internal Linking: Have Other Articles on Your Blog Link to Your Blog Post
The next step to get your blog post ranked on Google is to do what we in SEO call internal linking.
With internal linking, you have links to other articles in your blog post content.
That is a good starting point, and you would be in decent shape to link to other articles from your blog in your blog post.
However, you will also want other blog posts linking to the blog post that you want ranked on Google.
The more links to your article from your blog, the better.
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Perfect Photos: Include Images with Alt Tags When You Write A Blog Post
You will want to add photos and imagery to your blog post.
The reason for this is when you add photos you respond to the part of the Google algorithm that encourages blogs to add images to their blog posts.
This is a positive search engine signal, and it makes a nice difference.
You will also want to add alt tags to your images.
The alt tags should be titled with the #1 and #2 keyword used for your blog post.
When you add images, and alt tags, you will make an enormous difference with respect to writing a blog post that gets ranked on Google.
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Include The Blog Post on Your Resources Page
Every site has navigation, and blogs are no exception.
With many blogs, you see the Start Here page on the navigation.
When you click on Start Here, you see links to resources.
When you add your blog post to your Start Here page, it signals to Google that this is a premier piece of content.
That helps it get ranked more easily.
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Build Backlinks for Your Blog Post After You Publish
There are many ways to build backlinks for your blog post.
You can read our article on how to build backlinks to gain more insight into how to do this.
The first thing that many bloggers do is blog commenting.
With blog commenting, you write a blog comment, and you leave your URL in the URL box.
You do not want to leave the blog post in the comments – that comes off edgy.
You can also do guest posting, using Adsy to write guest posts back to your blog post.
This makes more sense when you write a pillar post, rather than a less important post.
Obviously, there are many ways to build a backlink.
You can submit your article to other publications, in hopes of receiving a backlink.
You can find broken links for the topic of your blog post and contact site owners to see if they would like to link to your post, instead.
This strategy pays dividends.
The more backlinks you have to your blog post, the more likely it is that the post will be ranked on Google.
Now, you should know how to write a blog post that gets ranked on Google.
First, you outline and prepare your article.
Second, you write excellent content.
Third, you link to sources and resources.
Fourth, you have other articles from your site linked to your blog post.
Fifth, you add images with alt tags.
Sixth, you include the blog post on your resources page.
Seventh, you build backlinks for your blog post after you publish.
If you want to write a blog post that gets ranked on Google, it pays to have an SEO tool that gets you there.
Semrush is an SEO tool that we love and use often.
Semrush comes with a 7 day free trial, and then it costs $230 a month.