As you build your profitable blog, you will want to gain new subscribers and build an email list.
Building an email list can be an excellent path to success, but it takes time and dedication.
Mostly, it takes a strategic approach that involves plenty of demanding work.
Building an email list helps you increase your revenues.
When you have a large email list in the thousands, you can send emails to your list about products, services, and offers.
Profitable bloggers have made a fortune with this strategy.
However, getting to an email list in the thousands can take a long while.
To get this right and build an email list to success, follow the steps below to add email subscribers to your email list now.
Add Email Marketing Opt-In Forms to Your Blog Posts
One of the best ways to build an email list is to add an email marketing opt-in form to your blog posts.
Specifically, you will want to add an opt-in form to the beginning and end of each of your blog posts.
Another excellent way to get more subscribers and build an email list is to “interrupt” your readers with an opt-in form in the middle of your blog post.
Be intelligent about the placement of your opt-in forms.
We like to place opt-in forms on the beginning and end of each blog post.
We have seen plenty of bloggers do the second approach too, where they let people sign up for the email list in the middle of the article.
Test both strategies, and see which idea is proven to work for you.
Embed An Opt-In Form on Your Blog’s Homepage
It is obvious for many of you, but your homepage can make an enormous difference when you want to build an email list.
Some homepages feature opt-in forms all the way to the bottom of the page.
That is not going to get too many sign-ups.
For best results, be sure to have a beautifully formatted email opt-in form on your blog homepage.
The WordPress themes from StudioPress do a respectable job with this.
When you have an email opt-in form on your homepage, in a visually excellent way, you will gain more subscribers and build your email list.
Offer A Free Gift in Exchange for the Email Address
The age-old technique is to offer a free gift in exchange for the email address.
This free gift could be a 10-page cheat sheet, an informational fast track, or a free eBook or online course.
Whatever you choose to offer, make sure it is marketed with substance and style and that you use statements that persuade your reader to sign up.
Without offering a free gift to your readers, you might have a tough time getting subscribers.
Be sure to have a good offer, and work to stipulate clearly how much value the offer will have to your blog readers.
Advertise on Social Media, Gaining Email Subscribers Cheaply and Quickly
I have seen this so many times lately on social media.
You see a new product or brand, or social media personality.
They all have a 30 second video, filmed from a home studio, and then they offer you something for free – a free gift – in exchange for signing up for their email list.
When you click on the ad, it takes you to a landing page where you can sign up.
These are called squeeze pages.
Many of you have seen offers to sign up for a webinar.
These are also great ways to get email subscribers and build an email list, combined with a social media advertising approach.
We have also seen some interesting internet marketers offering low-cost digital products for only $4-$5, and their customers therefore pay them to sign up for their email list.
That is brilliant.
Sign up for my email list, and pay me money, too.
We think that email marketing is an excellent way to build your blog, and social media advertising should be one of your strategies for building a profitable email list and profitable blog.
Write A Weekly Newsletter, Offer It to Your Readers
Some of my favorite internet marketers, such as Smart Passive Income, offer a weekly newsletter in exchange for the email address.
Be sure to have an interesting call to action to entice people to sign up for your email list.
Use creative language to pique the interest of your readers.
A weekly newsletter does take its share of effort, but it is not too much demanding work, and we find that it is a smart strategy that we have seen work in the trenches.
With a weekly newsletter, you can appeal to your readers well in advance by authoring email sequences months ahead of schedule, so everyone gets the same newsletter when they sign up.
This is a smart way to get all the work done early, and then coast, while you have offered some value to your blog readers in exchange for their email address.
Add A Link to an Email Opt-In on Social Media Accounts
This strategy seems rudimentary, but you can get additional email sign ups by adding a link to your email opt-in form from social media.
You can do this with Facebook, where people can sign up for your email list on a squeeze page.
You can do this with Instagram, where you set up a Linktree that features a few links to your best content and email opt-ins.
Be sure to post that you have an email list to sign up for, when using social media, so you can attract subscribers from your social media accounts.
When you post on social media, whether free or through advertising, mention your free gifts that you offer in exchange for the email address.
Free cheat sheets, fast tracks, eBooks, online courses, and webinars are all enticing offers that can help you make it to the top with plenty of new sign-ups for your email list.
Place an Image Call to Action on Your Blog Post, Linking to a Landing Page
We have seen so many profitable blogs do this strategy.
While reading the blog post, the blogger will place an image with some text overlayed, asking the reader to sign up to receive a free gift.
When you do this, you should then link to a landing page where your readers can sign up for your email list and get their free gift.
It is a profitable strategy, as we have seen dozens of bloggers implement to pronounced effect.
We recommend using an image editing tool such as Canva or Photoshop to build your images, which when clicked on, take your reader to an email opt-in form or landing page.
It is one of those things about blogging.
When you want to be a profitable blogger, you often read other blogs and see what works.
The difference between the profitable blogger and the beginner blogger is that the profitable blogger implements those strategies that they see other successful blogs doing.
Such as how to start a blog.
Be sure to note the successful strategies of other profitable blogs, and then take action by emulating them on your own profitable blog.
Drive Traffic to Your Email List With SEO
If you want to build an email list, it is imperative that you have sufficient web traffic.
What we are talking about is getting readers to your blog posts and content.
Driving traffic is an art form, and SEO is one of the biggest ways that profitable bloggers drive traffic to their profitable blogs.
If you want to gain experience with SEO and make a difference, we recommend using Serpstat, the #1 SEO tool on the market.
You can use their Keyword Tool to identify profitable niches to target, and you can then write content that appeals to the search engine results, and your readers, too.
Serpstat has a 7-day free trial, before it goes to $125 a month.
Sign Up for GetResponse Email Marketing to Start Building an Email List
We have tried a few email marketing tools, and we believe that GetResponse should be your #1 choice.
GetResponse features beautiful and easily edited opt-in forms that you can embed on your profitable blog with ease and precision.
If you want to build an email list, you will need an email marketing tool to collect all your emails.
GetResponse starts for only $10 a month for up to 500 subscribers, and as you gain more subscribers, the price goes up, but not by too much.
When you want to build an email list, you will need email marketing, and for that we recommend GetResponse.
You should now have an excellent understanding of how to build an email list.
We mentioned adding email opt-in forms to the beginning and end of your blog posts.
Next, we spoke about adding an email opt-in form to your profitable blog’s homepage.
We talked about the importance of offering a free gift in exchange for the email address.
Then, we wrote about the strategy of social media advertising to earn new email subscribers cheaply.
We also talked about how some of the best blogs write a weekly newsletter to gain subscribers.
We talked about adding email opt-ins to your social media accounts.
Also, we reached an understanding of the importance of adding image CTAs to cause subscribers from a squeeze page.
We talked about the importance of SEO, and how you could sign up for Serpstat with a 7-day free trial.
We recommended GetResponse, an email marketing platform starting for a price of $10 a month.