If you’re a blogger looking to increase your website traffic and reach a wider audience, then Pinterest is a platform you should definitely consider. With over 400 million active users, Pinterest is a powerful visual search engine that can help you drive traffic to your blog and grow your audience.
In this beginner’s guide, we’ll explore the basics of Pinterest and how you can use it to promote your blog and reach your blogging goals.
What is Pinterest?
A Visual Search Engine
by Yannic Alexander (https://unsplash.com/@yalexander)
Pinterest is often described as a visual search engine, similar to Google, but with a focus on images and videos. Users can search for and save “pins” (images or videos) to their own boards, which act as virtual collections of inspiration, ideas, and information.
A Social Media Platform
Pinterest also has social media elements, allowing users to follow other users, interact with their content, and share their own pins. This makes it a great platform for bloggers to connect with their audience and promote their content.
Why Should Bloggers Use Pinterest?
Drive Traffic to Your Blog
One of the main reasons bloggers should use Pinterest is to drive traffic to their blog. With the right strategy, Pinterest can be a powerful tool for increasing your website traffic and reaching a wider audience.
Reach a New Audience
Pinterest has a diverse user base, with a majority of users being female and a wide range of ages and interests. This means that no matter what your blog niche is, there is likely an audience on Pinterest that would be interested in your content.
Increase Your Blog’s Visibility
Pinterest is also a great way to increase your blog’s visibility and reach. By creating visually appealing pins and optimizing them for search, you can increase your chances of being discovered by new users and potentially gaining new followers and readers.
How to Get Started on Pinterest
Create a Business Account
by Alesia Kaz (https://unsplash.com/@alesiaskaz)
The first step to using Pinterest for your blog is to create a business account. This will give you access to analytics and other features that are not available on personal accounts.
Optimize Your Profile
Make sure to optimize your profile by adding a profile picture, a bio, and a link to your blog. This will help users get to know you and your brand and make it easier for them to find your blog.
Boards are where you save your pins, and they act as categories or themes for your content. Create boards that are relevant to your blog niche and add a mix of your own pins and other relevant content from other users.
by Sorin Basangeac (https://unsplash.com/@sorinbasangeac)
Pins are the main content on Pinterest, and they are what users will see and interact with. Create visually appealing pins that represent your blog posts and include a catchy title and description to entice users to click through to your blog.
Optimize Your Pins for Search
To increase the chances of your pins being discovered, it’s important to optimize them for search. This includes using relevant keywords in your pin titles and descriptions, as well as adding hashtags to make them more searchable.
Pinterest Hacks for Bloggers
Use Rich Pins
Rich pins are pins that include extra information, such as the title and description of your blog post, making them more informative and clickable. To use rich pins, you’ll need to add some code to your blog and apply for rich pin approval from Pinterest.
Join Group Boards
Group boards are boards that multiple users can contribute to, making them a great way to reach a wider audience and get your pins seen by more people. Look for group boards in your niche and request to join them.
Schedule Your Pins
by ThisisEngineering RAEng (https://unsplash.com/@thisisengineering)
To save time and stay consistent with your pinning, consider using a scheduling tool like Tailwind or Hootsuite. These tools allow you to schedule your pins in advance and track their performance.
Pinterest Marketing for Bloggers
Collaborate with Other Bloggers
Collaborating with other bloggers is a great way to reach a wider audience and gain new followers. You can do this by creating group boards together, featuring each other’s content, or even creating joint pins.
Use Pinterest Ads
Pinterest offers advertising options for businesses, including bloggers. You can create promoted pins to reach a larger audience and drive more traffic to your blog. Just make sure to target your ads to the right audience and use eye-catching visuals and compelling copy.
Pinterest Tools for Bloggers
Social media management tools can be extremely helpful for managing your Pinterest account efficiently. These tools allow you to schedule and automate your pins, track analytics, and monitor the performance of your Pinterest campaigns. Some popular social media management tools for Pinterest include Tailwind, Hootsuite, and Buffer. With these tools, you can save time by scheduling pins in advance, ensuring a consistent presence on the platform. Additionally, you can analyze your Pinterest data to understand which pins are performing well and make data-driven decisions to optimize your Pinterest marketing strategy. Overall, using social media management tools can streamline your Pinterest marketing efforts and help you achieve better results.
Tailwind is a perfect social media tool for publishing blog posts on Pinterest. It offers a range of features that can help bloggers efficiently manage their Pinterest accounts. With Tailwind, you can schedule your pins in advance, ensuring a consistent presence on the platform. This is especially useful for bloggers who want to maintain an active presence on Pinterest without having to manually pin every day. Additionally, Tailwind provides analytics and insights that allow you to track the performance of your pins and make data-driven decisions to optimize your Pinterest marketing strategy. By using Tailwind, bloggers can save time, improve their Pinterest marketing efforts, and ultimately drive more traffic to their blogs.
Hootsuite is another valuable social media management tool that can be used for Pinterest. It offers features like scheduling pins, monitoring engagement, and analyzing performance metrics. Hootsuite allows bloggers to schedule their pins in advance, ensuring a consistent presence on Pinterest. It also provides analytics and insights to help bloggers track the performance of their pins and make data-driven decisions to optimize their Pinterest marketing strategy. With Hootsuite, bloggers can efficiently manage their Pinterest accounts, save time, and improve their overall Pinterest marketing efforts.
Pinterest is a powerful platform for bloggers to promote their content and reach a wider audience. By creating visually appealing pins, optimizing them for search, and using marketing strategies like collaborating with other bloggers and using Pinterest ads, you can drive more traffic to your blog and grow your audience. So why not give it a try and see how Pinterest can help you achieve your blogging goals?