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Are you looking for an all-in-one marketing automation platform for your ecommerce business? Look no further than Omnisend. In this review, we’ll dive into the features, benefits, pros and cons, and pricing of Omnisend to help you decide if it’s the right fit for your business.
What is Omnisend?
Omnisend is a marketing automation platform designed specifically for ecommerce businesses. It offers a variety of features to help businesses engage with their customers and drive sales, including email marketing, SMS marketing, push notifications, and more.
Omnisend Features & Benefits
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Omnisend’s email marketing feature allows you to create and send personalized emails to your customers. With a drag-and-drop editor, you can easily design beautiful emails that are optimized for all devices. You can also segment your email list based on customer behavior and send targeted campaigns to specific groups.
With Omnisend’s SMS marketing feature, you can reach your customers directly on their phones. You can send personalized messages, promotions, and order updates to keep your customers engaged and informed.
Push notifications are a great way to reach customers who have abandoned their carts or haven’t visited your site in a while. Omnisend’s push notification feature allows you to send targeted messages to customers who have opted in to receive notifications.
Automation workflows are a key feature of Omnisend. With these workflows, you can set up automated campaigns based on customer behavior, such as abandoned cart reminders, welcome emails, and more. This saves you time and effort while still engaging with your customers.
Omnisend integrates with popular ecommerce platforms such as Shopify, WooCommerce, and BigCommerce, making it easy to connect with your store and start using the platform.
Omnisend Pro & Cons
- All-in-one platform for email, SMS, and push notifications
- Easy to use drag-and-drop editor
- Automation workflows save time and effort
- Integrates with popular ecommerce platforms
- Great customer support
- Limited customization options for email templates
- Some features only available on higher-priced plans
- Limited reporting and analytics compared to other platforms
Omnisend offers a variety of pricing plans to fit the needs and budget of different businesses.
The Standard plan starts at $16 per month and includes all basic features such as email marketing, automation workflows, and integrations. It also includes up to 15,000 emails per month and 2,000 SMS messages per month.
The Pro plan starts at $59 per month and includes all features from the Standard plan, plus advanced features such as SMS automation, push notifications, and more. It also includes up to 50,000 emails per month and 5,000 SMS messages per month.
The Enterprise plan is custom-priced and includes all features from the Pro plan, plus additional support and customization options. It also includes unlimited emails and SMS messages per month.
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Many businesses have seen success using Omnisend for their marketing automation needs. For example, online retailer The Chivery saw a 30% increase in email open rates and a 50% increase in click-through rates after switching to Omnisend.
Omnisend is a powerful marketing automation platform for ecommerce businesses. With its all-in-one features, easy-to-use interface, and affordable pricing plans, it’s a great option for businesses looking to engage with their customers and drive sales.
While it may have some limitations in terms of customization and reporting, the overall benefits and success stories from businesses using Omnisend make it a strong contender in the marketing automation space.
If you’re looking for a comprehensive marketing automation platform for your ecommerce business, give Omnisend a try and see the results for yourself.