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Email marketing is a crucial aspect of any business, and choosing the right email marketing platform is essential for success. With so many options available, it can be overwhelming to find the right one for your business. In this review, we will take a closer look at MailerLite, a popular email marketing platform, and evaluate its features, pros and cons, and pricing to help you make an informed decision.
What is MailerLite?
by Jonathan Kemper (https://unsplash.com/@jupp)
MailerLite is an email marketing platform that allows businesses to create and send email campaigns, manage subscribers, and track results. It was founded in 2010 and has since gained popularity for its user-friendly interface and affordable pricing.
MailerLite offers a variety of features to help businesses create effective email campaigns and engage with their subscribers. Some of its key features include:
- Drag-and-drop email editor: MailerLite’s drag-and-drop editor makes it easy to create professional-looking emails without any coding knowledge.
- Subscriber management: You can easily import and manage your subscribers, segment them based on their behavior, and personalize your emails.
- Automation: MailerLite offers automation features such as autoresponders, triggered emails, and workflows to help you send targeted and timely emails to your subscribers.
- A/B testing: You can test different subject lines, email content, and send times to see what works best for your audience.
- Landing pages: With MailerLite, you can create landing pages to capture leads and grow your email list.
- Integrations: MailerLite integrates with popular tools such as Shopify, WordPress, and Zapier, making it easy to connect with your existing systems.
- Analytics: You can track the performance of your email campaigns with email analytics, including open rates, click-through rates, and conversions.
Pros & Cons
Before making a decision, it’s important to consider the pros and cons of using MailerLite.
- User-friendly interface: MailerLite’s interface is intuitive and easy to navigate, making it suitable for beginners.
- Affordable pricing: MailerLite offers a free plan for up to 1,000 subscribers and affordable paid plans starting at $10 per month.
- Automation features: The platform offers a variety of automation features to help businesses save time and send targeted emails.
- A/B testing: With MailerLite, you can test different elements of your email campaigns to improve their effectiveness.
- Landing pages: The ability to create landing pages within the platform is a convenient feature for businesses looking to capture leads.
- Integrations: MailerLite integrates with popular tools, making it easy to connect with your existing systems.
- Analytics: The platform provides detailed analytics to help businesses track the performance of their email campaigns.
- Limited design options: While the drag-and-drop editor is easy to use, it offers limited design options compared to other email marketing platforms.
- No phone support: MailerLite only offers email and live chat support, which may be a drawback for businesses that prefer phone support.
- Limited automation triggers: Some users have reported that MailerLite’s automation triggers are limited compared to other platforms.
- Limited integrations: While MailerLite does offer integrations with popular tools, it may not have as many options as other email marketing platforms.
MailerLite offers a free plan for up to 1,000 subscribers, making it a great option for small businesses and those just starting with email marketing. Paid plans start at $10 per month for up to 1,000 subscribers and increase based on the number of subscribers.
by Daniel McCullough (https://unsplash.com/@d_mccullough)
The paid plans offer additional features such as A/B testing, automation, and advanced segmentation. MailerLite also offers a 30-day money-back guarantee for its paid plans, allowing businesses to try out the platform risk-free.
While MailerLite offers a variety of features and affordable pricing, it may not be the best fit for every business. Here are some alternatives to consider:
- Aweber: Aweber is a popular email marketing platform that offers a variety of features, including automation, landing pages, and integrations. However, it may be more expensive for businesses with a large number of subscribers.
- iContact: iContact is another popular email marketing platform that offers a user-friendly interface, automation, and integrations. However, it may not have as many advanced features as MailerLite.
- Keap: Keap is a popular option for bloggers and content creators, offering features such as automation, landing pages, and integrations. However, it may be more expensive for businesses with a large number of subscribers.
MailerLite is a user-friendly and affordable email marketing platform that offers a variety of features to help businesses engage with their subscribers. While it may have some limitations, it is a great option for small businesses and those just starting with email marketing.
Before making a decision, it’s important to consider your business’s specific needs and compare MailerLite with other email marketing platforms to find the best fit for your business. With its free plan and 30-day money-back guarantee, MailerLite is definitely worth trying out for businesses looking for an affordable and easy-to-use email marketing solution.